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Marketing Cloud Account Engagement
Marketing automation is a powerful software platform that streamlines and enhances your marketing and sales efforts. By automating repetitive tasks, you can focus on strategic initiatives and achieve remarkable results. From generating more leads and prioritizing their value to delivering personalized customer experiences, marketing automation empowers you to close more deals and measure your success accurately.
Why Salesforce Marketing Cloud is the Ideal Choice
If Salesforce CRM is the cornerstone of your business, look no further than Salesforce Marketing Cloud for your marketing automation needs. Its robust suite of tools seamlessly integrates with Salesforce, ensuring a smooth implementation and training process. Beyond marketing, marketing automation software benefits your entire organization.
Empowering Your Sales Team
Your sales team will appreciate Marketing Cloud’s ability to improve lead quality, streamline the sales process, provide deeper insights into customer behavior, and boost sales and ROI.
Driving Product Innovation
Your product team will find invaluable feedback in Marketing Cloud, gaining insights from both customers and lost leads. This data-driven approach fuels innovation and product improvement.
Enhancing Accounting Accuracy
Marketing Cloud’s comprehensive data collection empowers your accounting team with accurate sales forecasting and a clearer understanding of ROI.
Seamless Integration with Salesforce Sales Cloud
If your organization already leverages Salesforce Sales Cloud, Marketing Cloud is the natural choice for your marketing automation needs.
Contact Actus Today
Discover how Salesforce Marketing Cloud can revolutionize your marketing, identify growth opportunities, outshine your competitors, increase productivity, and drive innovation in areas that matter most to your profitability. Contact Actus today to learn more.
Quick Start Implementation Package for Marketing Cloud Account Engagement (MCAE)
Download and install the Marketing Cloud Account Engagement app.
Establish a seamless connection between Marketing Cloud Account Engagement and Salesforce, mapping Salesforce fields to MCAE standard and custom fields as required.
Modify the Contact and Lead page layouts in Salesforce to include MCAE fields and components, ensuring a unified view of prospect data.
Migrate your existing prospect data from Salesforce into Marketing Cloud Account Engagement to kickstart your marketing campaigns.
Package Includes:
Tracking code implementation: Assist with the installation of a website tracking code to monitor visitor behavior and gather valuable analytics.
Vanity tracking domain setup: Create a branded vanity tracking domain to enhance link tracking and improve brand recognition.
Email domain configuration: Configure a single email domain and provide detailed instructions for DNS setup.
Email Authentication and Security
Email authentication: Implement email authentication measures to improve deliverability and reduce spam.
IP address configuration: Provide a list of email IP addresses for whitelisting by your webmaster to ensure optimal email delivery.
Social Media Integration
Social Media connector configuration: Assist with the integration of social media platforms to track engagement and drive traffic.
Compliance and Best Practices
Permission-based marketing compliance: Guide your organization in implementing processes that adhere to Marketing Cloud Account Engagement’s permission-based marketing policy.
Note: While we will provide necessary information and support, updates to client websites are not included in this package. If your organization requires assistance with website updates, we can offer those services at an additional cost.